10 Ways a Language Service Partner Can Help Your Business
Connection is key for today’s businesses. Language is at the heart of human connection, helping us communicate and build bonds, and it’s too important to trust to unqualified employees or artificial intelligence. Many businesses view the outcome of working with a language service provider (LSP) as simply a high-quality translation, but the real benefit is much deeper.
Below are 10 ways a language service partner can help your business.
10 Ways a Language Service Partner Can Help Your Business
Building a business depends on speaking the language of your customers and employees. Both external and internal messaging are critical to ensure everything from on-brand communications to sharing strategy effectively.
1. Reach New and Underserved Markets
Whether operating globally, domestically in the U.S., or targeting smaller communities, an LSP can help you connect with non-English-speaking audiences, potentially opening up new or underserved markets. Consider that only about 20% of the world speaks English and 22% of people in the U.S. speak a language other than English at home.
Working with an LSP helps businesses do more than merely communicate with these groups, it also builds visibility and credibility.
2. Enhance Customer Experience
Speaking the language of customers can not only help businesses reach new groups, but it also helps maintain existing customers. Supporting customers in their native language is a smart strategy to ensure they feel heard, understood, and valued—building a relationship and loyalty. It also avoids costly miscommunication.
A study from ICMI found that 72% of customers reported increased satisfaction when receiving support in their native language, while 58% said native-language support increased brand loyalty.
3. Build Brand Trust
A trusted language service provider does more than provide word-for-word translations; rather, they adapt content to ensure it’s authentic, culturally appropriate, and resonates with target audiences. The best messaging doesn’t just use the right words—it also captures the tone, rhythm, and phrasing of the target language.
How much does brand trust matter? According to a survey from the Edelman Trust Institute, 73% of people say their trust in a brand increases when it authentically reflects their culture.
4. Ensure Consistent Communications
Businesses carefully consider their communications. LSPs help maintain voice, tone, terminology, and style across languages—presenting a consistent message to audiences who speak different languages and come from different cultures.
Consistent messaging and tone are essential to building trust and ultimately loyalty with customers.
5. Offer a Competitive Advantage
Just how much does speaking your customers’ language matter? A survey from CSA Research found that 76% of online shoppers prefer to buy products with information in their native language, while 40% will never buy from websites in other languages.
Connecting with customers in their native language or offering multilingual services can give a business an edge over the competition, whether you’re selling a product, service, or experience.
6. Accurate and Error-Free Translations
Accuracy is essential, whether drafting contracts, crafting marketing campaigns, or creating technical specifications. Working with an LSP ensures fast, reliable, high-quality translations and helps businesses avoid the pitfalls of relying on in-house solutions, like bilingual employees, and the risks of AI-powered tools such as Google Translate.
It’s not always just the service the best translation agencies provide that delivers return on investment (ROI)—it’s the costly mistakes, misunderstandings, and wasted time they help businesses avoid.
7. Maintain Compliance
Partnering with a trusted language service agency is particularly important for businesses operating in highly regulated industries, such as healthcare, finance, and law. In these sectors, trusted LSPs play a vital role in ensuring compliance by employing translators with industry-specific knowledge to ensure terminology meets regulatory standards.
8. Improve Internal Communication
Businesses spend a lot of time thinking about outbound communications, but LSPs also play a valuable role internally. Working with a translation agency can streamline communications and create clarity, especially for businesses that hire foreign-born workers or communicate between international teams.
Professional translation of training materials, internal documents, updates, and other essential communication makes it easy to keep everyone on the same page.
9. Partner vs. Provider
The leading LSPs are more than providers offering services, they’re partners delivering solutions. Partners like Translations ABC offer the resources businesses need, from one-off projects to large-scale initiatives. With experts in industries ranging from advertising to finance to technology, fluent in more than 200 languages, Translations ABC is here to help today and ready to scale as businesses grow.
10. Protect Profits
In the end, working with an LSP is a tried-and-true strategy for businesses to expand their customer base, bolster brand reputation, and build loyalty. It also protects against expensive errors and ensures regulatory compliance—all of which help safeguard bottom lines and long-term growth.
Translations ABC
Are you looking for an LSP to help your business? For 35+ years, Translations ABC has helped businesses of all sizes and types meet their translation needs. Over the years, we’ve developed a reputation for delivering the best language solutions with translators who possess expert industry knowledge, native fluency, and an understanding of our customer’s business. The result? A 97% client retention rate.
Contact Translations ABC today and learn how we can help your business.